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Web Design Basics

Sat, 26 Nov 2022 14:56:38 GMT

PTI WEB DESIGN involves a plan, a platform, and projects. It includes ideas, reviewing layouts, and selection of your content.

WEB Design Basics 101

Make a Plan

The PTI team will email you a PTI one-page website planner guide. This guide helps to gather information, create ideas, and understand what content needs to be developed. The key is to set achievable goals. During this process be open for learning technical terms from the PTI team. Items to discuss may include: your brand or logo, website navigation, content writing, digital elements, custom coding and responsive design for different types of devices, whether desktop, tablet or smartphones. You will learn about web terminology like: UI, UX, HTML, CSS, JS, PHP, HTTPS, favicon, open or closed systems, web hosting, web security, web monitoring, sitemaps and backup plans.

More details may discuss revision of your data from your ERP system (like Sage 100) to upload onto your website. This topic is covered more in the PTI Tech Accelerator program we offer. The time you invest in research and planning with the PTI team will help prepare you for the next step in your digital project.

Example: Re-design of company logo

Select a Platform

Review the various web platforms with your PTI team. There are open and closed/proprietary web platforms. Both platforms have advantages and disadvantages. The website maintenance, software integration, cost, and platform features all play a part in your decision-making process of which is best for your company. Once your web platform is selected, the PTI team begins building the various projects. These digital projects build your data, icons, photos, and videos to showcase your company to the world!

Build the Projects

When the PTI team creates digital projects, we make sure we set small goals at first, breaking down the projects into smaller parts. Remember, we are developing digital assets that can be used in your website, business cards, brochures or even tradeshow projects. It can feel like quite a conundrum or puzzle when learning, or understanding the digital elements for a project, so we take it slow and teach you how it works.

We look at building any digital project or website like building a house, or writing a book. It takes lots of decisions and time to compile all the details to complete your final product. A final product can be a website, a website with an online store, a brochure for print, or even a email campaign to keep your customer's informed. All this helps you to collect web leads and data on new customers. The goals is to keep your current customers up-to-date on what services and products you offer to them and let them know you are ready to help!

PTI Solutions Group has been a key component in generating new business for our company. Thank you for your expertise and professionalism.

Mr. Svoboda

ASH Equipment Company

SEO Marketing Basics

Thu, 24 Nov 2022 17:02:05 GMT

PTI SEO Marketing Basics include terms, technology, and types. Achieve a higher level of customer engagement.

SEO Marketing Basics 101

SEO Terms

SEO (Search Engine Optimization) was formally called search engine ranking. The name changed to SEO to help others understand there is a process involved in ranking and optimizing a website. Some SEO terms with this process are: search engine bots (computer robots that read code), SERPs (Search Engine Results Pages), SEO performance reports, metadata, keywords, sitemaps, robots.txt file, website headers, optimizing photos, and content writing. Make sure you take time with your PTI website design team to grasp these terms and this will keep you current in the SEO technology.

SEO Technology

SEO technology methods originally began with only six major factors that influenced your web ranking or placement in a search, then the number of items began to grow. The key to remember is now entire businesses have recently started up in the past 7-10 years. The confusion with SEO is now insurmountable. Everyone claims to be an expert, yet few are. Most are writing articles on their website pages to get advertisement business revenue. Also, many companies have started without ever being involved in building websites, understanding the proper methods, and even fewer have successful organic website results for their customers. So, what does all this mean for you as a company?

PTI has been building websites for over 27 years. The top six factors still apply for ranking a website page. Websites are not really ranked, it is the individual web pages that are ranked. Pages that are built with metadata, keywords and proper layout of content writing are successful. This will usually achieve very good search engine results, as long as your web platform and SEO reports are continually monitored frequently. To fully understand the current SEO technology methods, a PTI team webmaster will help you understand. Remember, be very careful with this area of website design! Without a real PTI expert, you might be fooled by other companies saying they are 'SEO experts'.

SEO Types

There are only two types of SEO: Organic or PPC (Paid Per Click). The search engine companies have their own 'engines' or bots to gather website data and rank it. None of this matters, unless you want to be found outside your own marketing efforts.

PTI has always believed in organic SEO methods when building a website. Before building a website, we always ask the customer if they would like to be ranked high in the SERPs? Usually most companies say 'yes', then we incorporate organic SEO into the website page design/development. We take time to research your products and services to determine accurate keywords and metadata to compete with your business competition, when people search for a similar product keyword online.

Since Digital Transformation (DT) has continued to become a trending topic, SEO continues to be a buzz word. Digital presence online has quickly become a company’s main marketing and growing sales channel, with a large share of investment time and energy focusing upon SEO. The principle rule of organic SEO is to closely follow the rules. In doing so your company beats the competition through superior ranking, resulting in a much higher level of customer engagement and significantly enhanced product sales and service inquiries.

SEO rules can be taught, yet it takes meticulous time and effort to apply all the details for accuracy and precision. The PTI team gains strength by being very detailed. PTI continues to stay on the cutting-edge of organic SEO rules and tracking the reports for your company. Ask us for a meeting to discuss organic SEO and the benefits.

PTI Solutions Group is a very creative website design firm. Always staying on the cutting edge of technology. Thanks for your assistance designing our website and getting us to rank high on searches.

Mark Nelson

Past President of Marshall W. Nelson & Associates

Media Development Basics

Tue, 22 Nov 2022 19:14:44 GMT

PTI Media Development Basics encompass creativity, capture, and concepts.

MEDIA Development Basics 101

Creativity is People

Creativity begins with people, and from people come artistic expression and the development of media concepts. In the past, everything was drawing or print with media related items. Now, media is digital and online. For over 27 years, PTI has been helping customers with their media needs and teaching them how they can contribute to the digital projects for a better online presence.

Creativity begins with people capturing images with photography or video. It can be drawing by hand. It can be designing with computer software or recording audio clips. Sometimes, it involves purchasing a musical track. All these ways help to build a presentation, whether it is a video, a multimedia presentation for a trade show, or a website.

Another form of media is content writing. It has been said, 'Content is King', so writing good words is very important. And, as seen over the years, a good media project always has the balance of visual media, spoken and written words.

Capturing with Tools

So, if you need both media and written words for the best media presentation, how is this accomplished? At PTI Solutions Group, we say: 'Media captures you, text keeps you." There is a side of capturing media with equipment, then there is creating the words and selecting the font type that will best display your words. All this is a creative and technical process.

PTI takes time to teach you the media process and terms. The media tools are growing all the time. Various media tools and equipment are being developed each year to help capture creativity with people's ideas. The key is to go from media capture to digital presentation and understand some technical terms, such as: pixel, pixelization, raster versus vector, and the difference between RGB and CYMK. Also, it is helpful to learn various computer file types: .gif, .jpg, .png, .svg, .wav, .mp3, .mp4. Then there are numerous computer media software file types like: .ai, .psd, .pdf, and more. Don't get overwhelmed, just take your time learning and you will enjoy the media world.

Other important concepts when learning how to capture media, with the available tools in the marketplace, is understanding Dots Per Inch (DPI) and Resolution. DPI for web is 72 dpi, and 300 dpi for an excellent media print quality. Resolution is a more complex topic. It can be defined as the computer display setting, number of pixels per given area, or even the file size. Make sure you explain what resolution you are discussing, so there is more clarity, whether file size, dimension, or device.

Development of Concepts

When creating digital projects make sure you have a plan. PTI always begins with a layout and storyboarding for the best presentation result. There's no 'perfect' way to approach media. Just be creative, enjoy your ideas, and it will always work.

PTI is a professional and thorough organization. They have assisted me and my business at Continental Electric with our design and brand growth. Thank you PTI !!

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