Media Development Basics
Media development basics encompass creativity, capture, and concepts. Creativity begins with people capturing ideas and developing concepts.
MEDIA Development Basics 101
Creativity is People
Creativity begins with people. From people come artistic expression and the development of media concepts. In the past, everything was drawing or print with media related items. Now, you need the combination of a creative and technical team.
Creativity begins with people: capturing images with photography or video, drawing by hand, designing with computer software, recording audio clips, creating inspiring musical tracks, or blending several elements together to create animation or a multimedia presentation. Another form of media is content writing. It has been said, 'Content is King', referring to only to content as text. Although, as seen over the years, a good media project always has the balance of visual media and written words.
Capturing with Tools
So, if you need both media and written words for the best media presentation, how is this accomplished? At PTI Solutions Group, we say: 'Media captures you, text keeps you." There is a side of capturing media with equipment, then there is creating the words and selecting the font type that will best display your words. All this is a creative and technical process.
Take time to understand the media process and terms. The media tools are growing all the time. Various media tools and equipment are being developed each year to help capture creativity with people's ideas. The key to go from media capture to digital presentation is understanding some technical terms, such as: pixel, pixelization, raster versus vector, and the difference between RGB and CYMK. Also, it is helpful to learn various computer file types: .gif, .jpg, .png, .svg, .wav, .mp3, .mp4. Then there are numerous computer media software file types like: .ai, .psd, .pdf, and more. Don't get overwhelmed, just take your time learning and you will enjoy the media capture world.
Other important concepts when learning how to capture media, with the available tools in the marketplace, is understanding Dots Per Inch (DPI) and Resolution. DPI for web is 72 dpi, and 300 dpi for an excellent media print quality. Resolution is a more complex topic. It can be defined as the computer display setting, number of pixels per given area, or even the file size. Make sure you explain what resolution you are discussing, so there is more clarity, whether file size, dimension, or device.
Development of Concepts
When creating digital projects make sure you have a plan. PTI always begins with a layout and storyboarding for the best presentation result. There's no 'perfect' way to approach media. Just be creative, enjoy your ideas, and it will always work.
PTI is a professional and thorough organization. They have assisted me and my business at Continental Electric with our design and brand growth. Thank you PTI !!
Steven Witz
Owner of Continental Electric
