SEO Marketing Basics

Rick Watson • November 24, 2022

PTI SEO Marketing Basics include terms, technology, and types. Achieve a higher level of customer engagement.

SEO Marketing Basics 101

SEO Terms

SEO (Search Engine Optimization) was formally called search engine ranking. The name changed to SEO to help others understand there is a process involved in ranking and optimizing a website. Some SEO terms with this process are: search engine bots (computer robots that read code), SERPs (Search Engine Results Pages), SEO performance reports, metadata, keywords, sitemaps, robots.txt file, website headers, optimizing photos, and content writing. Make sure you take time with your PTI website design team to grasp these terms and this will keep you current in the SEO technology.

SEO Technology

SEO technology methods originally began with only six major factors that influenced your web ranking or placement in a search, then the number of items began to grow. The key to remember is now entire businesses have recently started up in the past 7-10 years. The confusion with SEO is now insurmountable. Everyone claims to be an expert, yet few are. Most are writing articles on their website pages to get advertisement business revenue. Also, many companies have started without ever being involved in building websites, understanding the proper methods, and even fewer have successful organic website results for their customers. So, what does all this mean for you as a company?

PTI has been building websites for over 27 years. The top six factors still apply for ranking a website page. Websites are not really ranked, it is the individual web pages that are ranked. Pages that are built with metadata, keywords and proper layout of content writing are successful. This will usually achieve very good search engine results, as long as your web platform and SEO reports are continually monitored frequently. To fully understand the current SEO technology methods, a PTI team webmaster will help you understand. Remember, be very careful with this area of website design! Without a real PTI expert, you might be fooled by other companies saying they are 'SEO experts'.

SEO Types

There are only two types of SEO: Organic or PPC (Paid Per Click). The search engine companies have their own 'engines' or bots to gather website data and rank it. None of this matters, unless you want to be found outside your own marketing efforts.

PTI has always believed in organic SEO methods when building a website. Before building a website, we always ask the customer if they would like to be ranked high in the SERPs? Usually most companies say 'yes', then we incorporate organic SEO into the website page design/development. We take time to research your products and services to determine accurate keywords and metadata to compete with your business competition, when people search for a similar product keyword online.

Since Digital Transformation (DT) has continued to become a trending topic, SEO continues to be a buzz word. Digital presence online has quickly become a company’s main marketing and growing sales channel, with a large share of investment time and energy focusing upon SEO. The principle rule of organic SEO is to closely follow the rules. In doing so your company beats the competition through superior ranking, resulting in a much higher level of customer engagement and significantly enhanced product sales and service inquiries.

SEO rules can be taught, yet it takes meticulous time and effort to apply all the details for accuracy and precision. The PTI team gains strength by being very detailed. PTI continues to stay on the cutting-edge of organic SEO rules and tracking the reports for your company. Ask us for a meeting to discuss organic SEO and the benefits.